Dreamforce 2024 has once again lived up to its reputation as one of the most influential tech conferences, gathering innovators, developers, and thought leaders from across the globe. United Techno is excited to share some of the most impactful announcements from this year’s event. From AI-driven innovations to enhanced collaboration tools, Dreamforce 2024 showcased the future of enterprise technology, with Salesforce leading the charge.
Enterprise AI and Salesforce
Salesforce, as a leader in CRM (Customer Relationship Management) solutions, is heavily invested in bringing AI to the enterprise through its platform. Salesforce’s AI initiatives are embedded in various products like Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud. Salesforce pioneered Enterprise AI starting with predictive models, Large Language models, and Agentforce.
1. Agentforce: Transforming AI with Autonomous Agents
One of the most talked-about announcements at Dreamforce 2024 was Agentforce, a platform designed to help businesses build and deploy AI-driven agents with ease. These agents automate various tasks, from sales and service to marketing and operations, allowing companies to streamline processes while maintaining control over AI-driven outcomes. By using the data already in your Salesforce ecosystem, Agentforce promises faster implementation and a quicker return on investment.
Agent Library:-
- AI Sales Agent
- AI Service Agent
- AI Marketing Agent
Why This Matters for Businesses: The days of disconnected AI tools are behind us. Agentforce integrates deeply with your existing Salesforce setup, providing a smooth path to automation. Whether you want to automate customer service tasks, optimize sales interactions, or improve marketing efforts, Agentforce has the tools to make it happen. United Techno can help you leverage these capabilities to drive more efficient operations.
2. Atlas: The AI “Brain” Behind the Automation
Powered by Atlas, Salesforce’s new “brain” behind Agentforce, businesses can now deploy AI agents that don’t just assist but perform complex tasks autonomously. Atlas pulls from Salesforce’s rich data cloud, processing real-time information to make decisions and take actions that align with your business processes.
Why This Is Exciting: The ability of Atlas to loop through data, analyze it, and automate complex workflows means businesses can focus on higher-value tasks while letting AI handle routine operations. Atlas isn’t just reactive—it’s proactive, delivering a new level of AI intelligence. United Techno specializes in integrating this kind of AI into business workflows to optimize efficiency. Check our AI/ML Offerings.
3. Data Cloud Gets Supercharged
Salesforce’s Data Cloud has been enhanced with new capabilities, enabling businesses to process unstructured data like video and audio more effectively. This expansion means companies can extract insights from a broader range of data sources, providing more comprehensive real-time analytics. Additionally, Data Cloud now offers sub-second real-time capabilities and 50+ new pre-built connectors, allowing for faster data ingestion and action.
Why It Matters: As 90% of the world’s data is unstructured, these new capabilities unlock valuable insights from previously untapped data sources like customer service calls and video conferences. This allows businesses to have a more complete view of their data, driving better decision-making across the organization. United Techno can assist with integrating these capabilities to ensure your business stays ahead in the data-driven world.
4. AI for All: Free Certifications and Training
In line with their vision to democratize AI, Salesforce announced that premium AI training and certifications will be available for free through 2025 via Trailhead, their learning platform. This initiative, known as “AI for all,” is aimed at empowering professionals to become AI experts without the traditional barriers of cost and access.
Why This Is a Game-Changer: With AI playing a pivotal role in future technology strategies, businesses need skilled professionals who understand how to implement and manage AI solutions. Free access to AI training ensures that companies can build a workforce ready to leverage AI’s full potential. At United Techno, we are committed to helping businesses train their teams and adopt these AI innovations.
5. Collaborative AI: IBM and Google Partnerships
Salesforce has partnered with tech giants IBM and Google to extend Agentforce’s functionality, enabling even more powerful integrations. IBM will focus on building AI agents tailored to specific industries, while Google will support seamless interactions across Google Workspace apps like Gmail and Google Docs. This collaboration underscores Salesforce’s commitment to building a connected ecosystem of AI-driven tools.
Why This Matters for You: Industry-specific AI agents, like IBM’s solutions for the financial sector, can revolutionize how businesses operate. For instance, IBM’s banking agents can help speed up loan approvals or handle complex compliance processes. These partnerships give businesses the ability to automate their industry-specific workflows more efficiently. United Techno can help customize these AI integrations to meet the unique needs of your industry.
6. Salesforce Foundations: A Taste of AI Power
Salesforce also introduced Foundations, a feature set that brings together new capabilities from Sales, Service, Marketing, Commerce, and Data Cloud products. It is aimed at helping businesses experience the full power of Salesforce’s AI solutions. Foundations are free for Sales and Service Cloud users on enterprise licenses, giving organizations a low-cost way to experiment with Salesforce’s AI capabilities.
What This Means for Businesses: Foundations allow companies to explore AI without the high upfront costs typically associated with AI deployments. This is a great opportunity for businesses to get started on their AI journey with minimal risk. United Techno can help guide you through this initial phase, ensuring a smooth adoption of AI-driven processes.
Salesforce’s display of AI excellence with Saks Fifth Avenue
At Dreamforce 2024, Salesforce showcased its ongoing collaboration with Saks Fifth Avenue, highlighting its use of Salesforce’s advanced AI tools to elevate the luxury shopping experience. A significant focus was placed on the introduction of Agentforce, an AI-driven suite of autonomous agents designed to handle customer service and personalization at scale. Saks Fifth Avenue is leveraging this technology to enhance its customer interactions by delivering personalized experiences tailored to individual preferences.
Salesforce’s Data Cloud plays a crucial role in this transformation by unifying customer data from various platforms, allowing Saks to create comprehensive customer profiles. This data, combined with Agentforce, helps Saks offer real-time, AI-driven recommendations based on each customer’s shopping history, refining how they approach customer loyalty and service.
The collaboration was showcased as a prime example of how Salesforce’s AI innovations, including Agentforce and the Customer 360 platform, are helping businesses like Saks redefine their retail experiences. The combination of AI and data integration enables Saks to provide seamless, luxury retail experiences while meeting the growing demand for personalized shopping services.
Three use cases were demonstrated:-
1. Merchandizing team – Using Slack’s AI-powered features, Saks’ team streamlined their product ordering processes. AI agents, integrated with Salesforce’s Customer 360 and CRM data, worked alongside human team members to enhance productivity, automate routine tasks, and make more informed decisions.
In practice, the AI agents within Slack allowed team members to place orders and manage inventory using natural language commands. For example, they could ask the AI to check stock levels, forecast demand, and even initiate product reorders, all from within the Slack channel. This led to faster response times, better inventory management, and improved alignment between the merchandising team and customer preferences.
2. Marketing – With Agentforce, Salesforce’s new AI-driven platform, marketers at Saks Fifth Avenue can request and review social media data and conversation insights from multiple channels in real-time. By leveraging Agentforce’s AI capabilities, marketers can ask the system for specific data on customer sentiment, and social media trends, and even analyze conversations across channels such as Instagram, Twitter, or customer service chats.
A marketer can query Agentforce directly from platforms like Slack to retrieve insights like the most talked-about products on social media or feedback from recent customer interactions. This information helps Saks personalize its marketing strategies, enabling it to tailor campaigns and promotions based on real-time customer preferences and conversations.
Agentforce also allows teams to analyze how different channels (social media, email, SMS) are performing, helping marketers adjust their focus to the most effective platforms. This seamless integration of AI into marketing workflows not only saves time but also ensures Saks remains agile and data-driven in its marketing efforts
3. Instore Advisors – The Saks Clienteling App, enhanced by Agentforce, is designed to empower in-store advisors with AI-driven insights and personalized customer interactions. This app leverages Salesforce’s advanced AI capabilities to provide Saks associates with a real-time view of their clients’ preferences, purchase history, and relevant product recommendations. With Agentforce, in-store advisors can access a customer’s full profile, including details gathered from both online and offline interactions, enabling more personalized service.
For example, an advisor using the app could query Agentforce to pull up recent social media activity, customer reviews, or past purchases. This allows the advisor to make tailored recommendations or offer products that resonate more with each customer’s style or needs. Additionally, the AI-driven platform helps predict future customer behavior, enabling proactive outreach based on preferences or anticipated needs.
Final Thoughts: The Future of Business Is AI-Driven
Dreamforce 2024 has made it clear that the future of enterprise technology lies in AI, data, and automation. From the rise of autonomous AI agents to real-time data processing, Salesforce is positioning itself as the leader in enterprise AI solutions. At United Techno, we are committed to helping our clients leverage these innovations to transform their operations, streamline workflows, and stay ahead of the competition. Whether you’re looking to implement AI for the first time or want to take full advantage of the new Salesforce capabilities, United Techno is here to support your Salesforce journey. Let’s work together to harness the future of technology.
Let’s continue the conversation—reach out to explore how we can transform your business through our Salesforce expertise!
