About The Client
Client Profile
Our client is a leading US-based cosmetics brand, renowned for selling high-quality, affordable beauty products through its e-commerce channel. Established in 2004 by two successful entrepreneurs, the brand has rapidly grown due to its unique value proposition and innovative marketing strategies.
Brand Identity
Our client is committed to being cruelty-free and vegan, which has significantly appealed to ethical consumers. Initially, the brand targeted young, price-conscious consumers who were interested in trying out new beauty trends without breaking the bank.
Early Challenges & Mitigation
Cost Efficiency:
Initially, the brand sold its products exclusively through retail channels, striving to minimize costs by partnering solely with third-party retailers.
Economic Fluctuations:
Economic fluctuations can affect consumer spending on non-essential items like cosmetics, which impacted sales. To mitigate this risk, the brand focused on making its products affordable to a broader audience, thereby reducing the impact of economic downturns.
Strategic Growth in Sales & Revenue
Our client was an early adopter of social media marketing, leveraging platforms like Instagram, YouTube, and later TikTok to engage directly with consumers through various offers and promotions. They also expanded into the e-commerce space, introducing both web and mobile apps for sales. By collaborating with top brands and cross-selling products, the company achieved a 3x revenue growth in the fiscal year 2022–2023.
Data Engineering & Analytics Support
Data Engineering Expertise
Data Consolidation:
Our client receives data from over 20 sources, including e-commerce details, retail store data, product information, and inventory records. The UT Data Engineering team consolidated, cleansed, transformed, and structured this data in a centralized database.
Cloud Migration:
UT assisted in migrating the existing database to a new cloud-based Snowflake database, ensuring scalability and improved performance.
Technology Stack:
Optimized Data Retrieval:
UT conducted a benchmarking exercise to enhance and optimize existing data algorithms, resulting in significantly faster data retrieval.
Data Analytics Expertise
Generating Insights for Revenue & Profit Growth:
With the structured data in place, we provided advanced insights through easily understandable charts, readable reports, and dashboards for all retail models using Microsoft Power BI. These insights enabled the business and marketing teams to implement innovative brand promotions and offers, leading to increased sales volume and improved revenue growth and profit margins.
Business Insights Reports & Dashboards Delivered by United Techno:
- Forecasting Report:
Predicts future revenue growth based on current trends. - Product Dashboard:
Details net sales by product and category. - Order Dashboard:
Provides insights into order details. - Executive Dashboard:
Offers revenue information across different time periods. - Material Flow & SKU Turn Dashboard:
Tracks inventory details and SKU movements. - Beauty Profile Dashboard:
Analyzes survey responses to generate product insights. - Email Performance Report:
Evaluates the effectiveness of campaigns and promotions across various platforms, including mobile apps, emails, and SMS. - Invoice Reports:
Provides detailed information on invoices for B2B and B2C customers, as well as purchases from other vendors and miscellaneous expenses.
Reduced Operational Costs & Delivered Faster Results
United Techno migrated existing dashboards and created new ones, moving from a storage-based model to direct database connections. This enhancement reduced storage costs by 20% and enabled faster response times for business users. Additionally, we optimized data models and fine-tuned the code, resulting in reduced load times for dashboards and reports. We also incorporated numerous filters to increase the accuracy of insights. Our Data Analytics & Insights services have empowered this leading cosmetics brand to make data-driven decisions that drive growth and profitability. By leveraging advanced analytics and real-time insights, we help businesses optimize their operations and achieve measurable results.