About The Client
Our client is a distinguished cosmetic retailer with a higher degree of focus on e-commerce. Centered around their customer data, the client wanted active implementation of Customer 360 initiatives.
Project Overview
The project goal was to integrate data from multiple sources within the client’s ecosystem, enabling the creation of a centralized repository for data related to customers, orders, and product details. The different transactional data sources included:
- Commerce Cloud
- Marketing Cloud
- Loyalty Data
- Segmentation Data
- Product Data
- Customer Support Information
Benefits & Results
The Customer 360 solution empowered the retailer by:
- Delivering an extensive understanding of a customer’s end-to-end journey and interactions across all channels, including the web, in-store, mobile devices, and social media
- Offering valuable insights regarding every product and transaction, to enable data-driven decisions and better customer engagement